“Greening Competitiveness: The EU Industry’s Path to Sustainable Leadership”

We are pleased to share that our partner GLOBE EU is hosting an event, “Greening Competitiveness: The EU Industry’s Path to Sustainable Leadership.” This event aims to challenge the notion that sustainability and competitiveness cannot coexist. We will explore how European industries can adopt sustainable practices while maintaining their competitive edge.

Keynote Speaker:

Peter Bakker, President and CEO of the World Business Council for Sustainable Development (WBCSD)

Agenda:

15:00 – Welcome by Sirpa Pietikäinen, President, GLOBE EU

• • Overview of the European Green Deal objectives and opportunities

15:15 – Keynote Address by Peter Bakker

• • “Innovating for Tomorrow: Aligning Competitiveness with Sustainability”

15:45 – Panel Discussion 1: “Resource and Energy Efficiency: Success Stories and Challenges”

• • Moderated by Bruno Tobback MEP
  • Presentations by industry leaders: Susanna Dyrbøl (Rockwool), Jimena Canda (Dow), Geoff Townsend (Ecolab), and Gerald Rebitzer (Amcor)
  • Q&A session

16:25 – Panel Discussion 2: “Fuelling Innovation: Financial Support and Scaling Up Green Start-ups”

• • Moderated by Martin Hojsík MEP
  • Discussions on funding opportunities and strategies for start-ups with Menno Van Dijk (ScaleUpNations), Fritz Barth (Swiss Family Group), and a VC representative (TBC)

17:05 – Panel Discussion 3: “Digital Transformation: Streamlining Compliance for Competitive Advantage”

• • Moderated by Sirpa Pietikäinen MEP
  • Discussions on the role of digitalization and AI in enhancing resource efficiency and competitiveness with Diane Mevis (Cisco), Simona Jakubaite (Liberty Global, TBC), Adam Elman (Google, TBC), and Faith Taylor (Kyndryl)

17:45 – Closing Remarks & Future Actions

• • Summary of key takeaways and next steps

18:00 – Networking Reception

• • Facilitating connections among attendees

Participation: Both in-person and online participation are available. Please note that seating is limited.